Professional Photography & Media
Every listing should have professional photography at minimum. For higher-value properties, consider drone photography, 3D virtual tours, and video walkthroughs.
- ✓Hire a professional real estate photographer
- ✓Stage or prepare the home before the shoot
- ✓Create a virtual tour for online viewers
- ✓Use drone photography for properties with notable lots or views
Digital Marketing
Today's buyers start their search online. Your digital marketing strategy should include MLS syndication, social media promotion, email campaigns, and targeted advertising.
- ✓Syndicate to Zillow, Realtor.com, Redfin, and 500+ sites
- ✓Create Instagram and Facebook posts with professional photos
- ✓Run targeted Facebook/Instagram ads to likely buyers
- ✓Send email blasts to your buyer agent network
Coming Soon Strategy
A "Coming Soon" campaign builds anticipation before the listing goes live. Use social media teases, email previews, and agent-to-agent outreach to generate early interest.
Open House Execution
Open houses remain one of the best lead generation tools. Run both broker open houses (for agent feedback) and public open houses (for buyer leads). Follow up with every attendee within 24 hours.