Day 1–3: Speed to Lead
The first 5 minutes matter most. Respond to every lead within 5 minutes. Make a phone call, send a text, and follow up with an email. Set up an automated search in your MLS.
- ✓Respond within 5 minutes of receiving the lead
- ✓Call first, then text, then email
- ✓Set up MLS auto-searches within 24 hours
Day 4–7: Consultation
Schedule and conduct a buyer consultation. Verify their pre-approval, understand their criteria, and set expectations for the search and offer process.
Day 8–14: Active Showings
Show 5–10 properties in the first week of active searching. Help them narrow criteria and build urgency through education about market conditions and competition.
Day 15–21: Offer & Negotiation
When they find the right home, move quickly. Prepare a competitive offer within hours, present the offer, and negotiate with confidence. Keep the buyer informed at every step.
Day 22–30: Under Contract to Close
Manage the transaction from accepted offer to closing. Coordinate inspections, appraisal, and financing. Communicate proactively and solve problems before they escalate.